The Nine Value Propositions of B2B SaaS Platforms - 3rd Edition
E-Book

The Nine Value Propositions of B2B SaaS Platforms – 3rd Edition

There are hundreds of vertical and horizontal B2B SaaS platforms. I’ve identified nine basic value propositions these platforms “mix and match” to define their offering. This 50-page e-book defines the basic value propositions, highlights the strategic issues associated with each one, and provides examples of successful enterprise SaaS companies employing each strategy. My most popular resource.

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My knowledge comes from experience helping build fast-growing businesses at BCG, The NutraSweet Company, Silliker, Ariba, ServiceChannel and working with consulting clients in varying industries.

But I’ve also learned by studying the academic literature of “two-sided” markets, observing closely (and participating in) the marketplace debacle of the late 1990s, studying the evolution of the successful payment platforms of Visa, American Express, MasterCard, and PayPal; studying GXS and Sterling in EDI, and even learning about the economics of shopping malls.

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