A Guide to Marketplaces

I read about this document, A Guide to Marketplaces, on Brad Feld’s website.  As he says:

It was a quick read, but very useful for anyone who is interested in marketplaces. Boris lays out all the terminology, explains different types of marketplaces, dynamics of building a marketplace, and metrics you should pay attention to.

If you are building or investing in marketplaces, make sure you grab a copy and read it.

It is oriented to B2C and C2C, but can be adapted to B2B.


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