All good bloggers “go green” this time of year by recycling their greatest hits. Who am I to argue with conventional wisdom? Here are my Top Five Blog Posts in 2021 (based on readership).
Gartner Magic Quadrant posts are always a hit. Everyone loves a free Magic Quadrant and any post that mentions a bunch of companies where I know people generates readership! I still find it amazing that Gartner does not provide a more dynamic version of this tool–e.g., changes over time, size of the circle representing a third attribute (NPS?), etc. But Gartner is getting rich selling analysis, so perhaps they know better than I do!
My friend, Peter Lugli, who is a truly gifted writer as well as an observer of all things B2B payments wrote this post. Who can resist a “rags-to-riches-to-alleged-fraud” story? The downfall of Greensill is as close to Theranos as we get in B2B software and payments. It’s a cautionary tale that caused real damage and will mean new accounting rules.
I would not have predicted this post would be so popular, though B2B marketplaces are a hot topic. I attribute the popularity of this post to the robust metrics AVC provided, as well as interest in their balanced business model of auction fees, value-added services, and embedded insurance. Alas, as with many stocks in the Russell 2000, the stock has not held up since going public. ACV’s stock is down more than 50% from its peak.
I expected this post to be popular. After all, in the world of B2B payments, this IPO was a pretty big deal with a $15 billion valuation. If you are interested in how interchange works and the difference between gross and net interchange, I highly recommend this post. I go into detail about how the interchange Marqeta earns from issuing is split among various parties: customers, networks, sponsoring banks, etc. By the way, Marqeta’s stock price mirrors ACV’s in its decline since the IPO.
I should have guessed this post would be one of the most popular in 2021. The post had three things going for it:
- B2B Marketplaces are out-of-proportion popular relative to their success to date.
- Any post that names 50 companies gets passed around quite a bit!
- This post was from relatively early in the year, so it had more time to rack up views. (The opposite of recency bias?)
If you missed them the first time, I hope you will enjoy these posts and your holidays!