Building B2B Cloud Platforms

What are B2B Cloud Platforms?

Also known as networks and marketplaces, B2B cloud platforms are multi-sided software applications that bring together buyers, sellers, and intermediaries to facilitate commerce.

What are B2B  Cloud Platforms?

Why Platforms versus Applications?

B2B Networks and platforms enjoy several benefits relative to traditional SaaS applications.

Why Platforms versus Applications?

B2B Cloud Platform Examples

B2B Cloud Platforms are found across industries and nine different value propositions. Public company examples include:

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in Payments

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in Logistics

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in Property Management

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in Auto Retailing

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in Clinical Trials

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in hotel-based meetings

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in Global Trade Management

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in Electronics Commerce

Software Platform Consulting

Why Software Platform Consulting Inc.?

SPCI has experience helping build successful B2B platforms and networks across industries. Based on real, practical experience gained over the last 20 years, as well as the latest research on multi-sided markets, SPCI can help you navigate your way to a dominant position within your industry.

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Latest from the Blog

The Box IPO: A Lesson in Enterprise SaaS Economics

The Box prospectus offers a great lesson in Enterprise SaaS economics.  Box is a low-priced, simple SaaS application (storage).   It represents the type of SaaS application typically sold to consumers, but Box has the enterprise as their target market.  Box has grown quickly, but has also spent more on sales and marketing (so far) than their revenue!…

Nine Sources of Enterprise Software “Stickiness”

A critical metric used to judge B2B SaaS, and especially platform businesses, is their renewal rate among users.  (Or 1- minus the churn rate.)  This number is important because every investor knows it is impossible to build a great business if a company spends its precious capital to acquire customers (CAC) only to lose them every year….

Connecture: Healthcare marketplace platform provider

I feel compelled to cover IPOs of Enterprise software companies that have a network or platform element.  Connecture (CNXR), which went public in December is almost one of these companies–but not quite.  Connecture is certainly an enterprise software provider, but it is not really a multi-sided platform company; Connecture itself does not make a healthcare marketplace.  Connecture helps…

Transparency in auction commissions

An auctioneer, of course, brings together buyers and sellers interested in transacting a good or service and lets buyers compete to buy the good (forward auction) or sellers compete to sell the good (reverse auction). The auctioneer makes money by getting a fee from either the seller and/or buyer for “making the market”. It’s these…

Exactbid: Transitioning to a Multi-Sided Platform

A couple of weeks ago, one of my top ten picks for a website all enterprise software folks should follow, PE Hub Wire, introduced me to another relatively new company that sounds fascinating, Exactbid.  This part of the blurb caught my attention (my emphasis added): Tech-focused private equity firm Spectrum Equity is acquiring control of ExactBid, a…

There are some Smartlings at Smartling

One of the nine value propositions of B2B platforms I have written about least is #8:  Collaborative Project Management.  I have always been troubled by three aspects of these type of platforms that are designed to facilitate inter-company interaction on a complex project: 1.  Many of these platforms automate the initial design phase of, let’s say a building,…

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