Whitepaper

The Nine Value Propositions of B2B Cloud Platforms

There are hundreds of vertical and horizontal B2B SaaS platforms. In providing software platform consulting, I’ve identified just nine basic value propositions these platforms “mix and match” to define their offering. This 50-page e-book defines the basic value propositions, highlights the strategic issues associated with each one, and provides examples of successful enterprise SaaS companies employing each strategy. My most popular resource.

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